北京阿斯牛牛

北京阿斯牛牛彝族文化综合体

Beijing Asiniuniu Yi Nationality Cultural Synthesis 

项目面积：3200平方米项目

AREA：3200 square meters

项目类型：文化综合体空间项目

Cultural Complex Space Design Project

项目地址：北京三里屯工体北路4号-66栋

ADD： Building 4-66, Gongti North Road, Sanlitun, Beijing

北京阿斯牛牛位于北京市朝阳区工体北路4号机电研究院内，西邻三里屯SOHO和太古里，处于北京繁华的商业娱乐地段。建筑主体为地上三层，总面积达3200平方米。北京阿斯牛牛作为四川省凉山彝族自治州在京的首家，也是唯一具有彝族特色的体验式文化综合体，被列为国家文化产业示范基地。其志在将多姿多彩的彝族文化推向全中国、推向世界，以吸引更多的人来了解彝族文化，感受彝族文化。

Lying in the most teeming section for business and entertainment with Sanlitun SOHO and Taiguli to its west, Beijing Asiniuniu is located in No.4 Electrical Research Institute, Northern Industry Road, Chaoyang District, Beijing. It has three aboveground buildings that cover 3200 square meters. The first and sole Beijing-based experience cultural synthesis carrying characteristics of Yi nationality by Liangshan Yi Nationality Autonomous State of Sichuan, Beijing Asininiu is listed as a model base for national cultural industry. It aspires to propel the diversified Yi nationality culture to China and the world so as to appeal to more people to get to know culture of Yi nationality.

本案设计中，挖掘彝族文化内涵成为我们设计创新的首要条件。凉山州唯美的自然景观、彝族悠久的历史文脉、丰富的区域性文化等等是本案设计思考的关键。项目初期根据创作的要求与问题进行分析研究，制定出严谨的调研计划。我们通过对当地的调研采风，从巨大的信息量中梳理出彝族文化的基本分类是：建筑文化、服饰文化、民俗文化、饮食文化、器具文化、宗教信仰文化、图腾崇拜文化、音乐文化、歌舞文化等等。这也是创作前期必须要经历的提炼的过程。从彝族海量的文化元素中，将最具彝族特色的文化元素提淬并创作升华为蕴涵哲学思考的标志性文化符号，以抽象的语汇在本案设计中贯穿始终。

In designing of this plan, to excavate connotation of culture of Yi nationality is the priority of our innovation. Picturesque natural landscape in Liangshan,, its lasting historic vein and ample regional culture constitute pivotal points of this plan. At the inception of the project, we would formulate rigorous planning on investigation following requirements and issues on creation. Through investigation on the local spot, culture of Yi nationality can be sorted out from whopping information can be basically categorized into architectural culture, garment culture, folklore culture, edible culture, appliance culture, religious faith, totemism, music culture, dancing culture and so forth. It is a process necessary in the initial period. Cultural elements carrying characteristics of Yi nationality can be abstracted and created into landmark cultural symbol containing philosophical reflection with abstract language running through the plan.

阿斯牛牛最具特色的就是顶部丰富的造型设计。一层大厅的顶部是由彝族古建结构穿斗提炼演变成八个原木结构围合一组如垂花的造型组成，用彝族穿斗结构提炼为装饰造型，富有层次和细节极具彝族特色。一层舞台区至二层的挑空空间，为整体空间设计的高潮。在原有建筑结构高度受限的条件下，采用彝族古建穿斗挑梁结构围合营造出木结构藻井，将藻井中心设计成红色木节构与黑色镜钢组成的天花造型；黑色镜钢具有含蓄内敛的视觉延展效果，提升了舞台区域的整体空间感，红色木结构与整个空间的红色柱廊相呼应，又与黑色镜钢形成鲜明的色彩对比，增强了舞台的戏剧化效果，丰富了空间的视觉层次。

Its most characteristic feature is the ample style design at the peak. The roof of the lobby on the first floor consists of eight tassel-shaped model surrounded by eight log structure extracted from ancient building structure of Yi nationality. Thanks to tenon-structure decoration, it features hierarchy and its details smack of characteristics of Yi nationality. The stage area on the first floor and the pilotis room on the second floor compose climax of the overall spatial designing. On ground that height of the original architectural structure is constrained, tenon-shaped outrigger structure seen in ancient building of Yi nationality is adopted to forge timber-structure sunk panel so that caisson center is designed in the ceiling model consisting of red wooden structure and black mirror steel. Black mirror steel demonstrates reserved visual extension effect, and raises the overall spatial sense of the stage. The red wooden structure chimes with red colonnade of the whole space and evidently contrasts black mirror steel in hues. It helps enhance drastic effects of the stage and enrich visual hierarchy of the space.

黑、红、黄是彝族最具代表性的三种颜色，是彝族标志性颜色。黑色寓意“彝族大地母亲、最尊贵的客人”，象征高贵、庄重和尊严；红色寓意“彝族儿女的热情与勇敢”，象征浪漫与豪放；黄色寓意“美”，象征美丽、快乐、富贵、光明与未来。在色彩设计中，整个空间的地面以黑色为主，象征着大地母亲；所有的柱子采用红色，以阵列的方式贯穿整个空间，增强了空间的仪式感和节奏感；所有的木结构都未着色，是纯粹的清油木本色，表现出原木结构自身的雕塑感和空间感；墙面的土黄色肌理质感涂料体现出彝族古老质朴的韵味。

Black, red and yellow are three most representative colors of Yi nationality and are landmark hues of Yi nationality. Black signifies ‘mother land of Yi nationality and most distinguished guest’ that is embodiment of dignity, solemnness and honor. Red is embodiment of ‘passion and courage of children of Yi nationality’ and signifies passion and romance. Yellow carries the meaning of ‘beauty’ and symbolizes beauty, delight, wealth, brightness and the future. In hue designing, the room is dominated by blackness for its floor and embodies mother land. All columns are painted red and run through the whole room with the means of array. It enhances ritual sense and rhythm sensation of the room. All wooden structure is colorless and adopts the color of pure boiled oil wood. It is embodiment of sculptural sense and spatial sense of the log structure. The earthy yellow texture painting of the wall shows ancient rustic charm seen in Yi nationality.

北京阿斯牛牛充分的运用了彝族文化提炼的设计元素，针对人们的六感，即：视觉、听觉、味觉、触觉、嗅觉、心理感应的六感需求，全方位的进行设计创作，使来到北京阿斯牛牛的人们从精神到物质淋漓尽致的体验到彝族特有的民族文化。

Beijing Aisiniuniu fully deploys designing factors abstracted from culture of Yi nationality and roundly starts its designing by targeting at people’s six senses namely visual sense, auditory sense, gustatory sense, touch, olfactory sense and mental induction so that people who come over to Beijing Asiniuniu would access unique national culture of Yi nationality both spiritually and physically.