品牌建设

Visual Identity System, abbreviated as VIS and commonly referred to as VI, is an important part of brand system. It is a system conveying brand ideas, brand culture and overall application to the public through standardized and normalized formal language and systematic visual symbols, and has the functions of highlighting brand characteristics and shaping brand image. VI, known as visual identity, is the most powerful and infectious aspect in the CIS system. The visual identity characterized by scientific design and favorable implementation is the fast and convenient way to disseminate brand management ideas, establish brand awareness and shape brand image. The system of basic elements of VI design strictly stipulates the logo graphic identity, Chinese and English character shape, standard color, brand symbolic pattern and their combination forms, which fundamentally standardizes the basic visual elements of a brand. The system of basic elements is the core part of brand image. It includes brand name, brand logo, brand standard word, standard color, symbolic pattern, composite application, brand slogan, etc. SIS, that is, Space Identity System, is also known as SIS Strategy, which originated in CIS.