北京清美文创建筑设计院（TMCC Design Institute）是由清华工美的优秀设计团队与国内外优秀设计专家、艺术家联合共同成立的设计与艺术研发的专业机构；集合了品牌、空间、艺术、媒体、陈设等优质资源，以建筑空间设计为核心竞争力，提供从创意到实施全领域整合型的设计服务一体化专业机构。北京清美文创建筑设计院致力于设计战略的创作、研发与实施，例如：商业空间升级、建筑空间优化、文化空间设计及品牌策划与建设。包含：IP主题内容的研发，文化旅游项目与产业园区的规划设计、建筑环境的优化和内部空间设计；高端定制的精品酒店、主题餐厅、办公空间、美术馆、图书馆、展览馆、新贵一族的个性化私人别墅等领域；力求以高品质一体化全程设计服务，为客户提供专业系统化的最佳解决方案。

 “文化创意产业的设计战略（以下简称设计战略）是一种观念、策略、定位、计划、模式、实施和延展的综合体系。设计战略，是指以设计必然性为核心理念，并以创新思维为方法，以可持续性、新技术为手段，对现有资源包括：历史、文化、艺术、哲学、伦理、民俗、地域、物产等进行创新性、系统性、可持续性的研发，从而创造出具有高价值的IP(含自主知识产权的无形资产和价值）；充分运用知识产权结合高智慧的创研、设计、技术、管理、生产等进行整合与运作，创造出具有高附加值的产品，同时行之有效地包装、宣传和推广，展示、体验和营销，以之构建成为创新型、系统型、可持续型的，IP化的、国际化的新型产业模式。”《智设计、活文化》

A professional outfit on designing and art research and development jointly established by outstanding design team in Academy of Arts & Design, Tsinghua University as well as domestic and overseas top-notched designing specialists and artists, TMCC Design Institute aggregates outstanding resources on branding, space, art, media and display. With architectural space design as core competitiveness, it is a professional organization that furnishes the whole gamut of integrative designing services from innovativeness to implementation. TMCC Design Institute hammers at creation, research, development and implementation of design strategies. Examples cover business space upgrading, architectural space optimization, and culture space design and brand planning and building. It covers research and development of IP theme content (3A system building), planning and designing of cultural travel project and industry park, optimization and interior space design of building surrounding, individualized private villa of high-end tailored fancy hotel, theme dining room, office space, art gallery, library, display hall and nobility. It attempts to provide professional and systematic best solution to clients with high-quality, integrative and whole-process design services.

“The design strategy of cultural creativity industry (hereinafter referred to as design strategy) is a comprehensive system on concept, strategy, positioning, planning, modeling, implementation and extension. Design strategy refers to innovative, systematic and sustainable research and development on existing resources such as history, culture, art, philosophy, ethnics, folklore, geology and property with sustainable new technology as the means, design necessity as the core concept and innovative mindset as the method so that it can produce high-value IP (including intangible assets and values containing proprietary intellectual property rights). It would fully make use of intellectual property rights along with high-wisdom creative research, designing, technology, management and production for integration and operation before producing products featuring high incremental values. With viable and feasible packing, publicity, promotion, exhibition, experience and marketing, it would confluent them into an innovative, systematic, sustainable, IP-based and internationalized new industrial model.” <Wisdom Designing, Vigorous Culture>.

倪  镔

设计艺术家

高级建筑师

副教授级高工

清华人居集团—经营发展中心 副主任

清华工美—清尚建筑设计研究院 所长

北京清美文创建筑设计院 院长

2016年 荣获“设计年度人物提名”荣誉大奖

2015年 荣获“设计青年领袖”荣誉称号

2011年 荣获“中国十大影响力室内设计师”荣誉大奖

中国建筑装饰协会教育特聘专家

亚太酒店设计协会资深理事

IFI国际室内建筑设计师联盟资深会员

......

专业经历：

理性设计—必然性设计体系的创导人

文化创意产业设计战略理念的创导人

多年来一直致力于设计战略领域的研究与实践，

包括文化创意产业、房地产、文博、商业、酒店、会所、住宅等类项目的

建筑、规划、环境、室内、工业产品及低碳设计研究

历年在各类设计大赛中屡获一等奖、金奖及其它各类奖项累计30多项

历年在各类权威专业书刊上发表作品、论文累计逾30多项

专业经验逾20年

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发表专著：

专业著作《智设计、活文化》由清华大学出版社出版发行，是中国首部论述“设计战略构建民族文化创意产业”的专业著作，被国家图书馆、首都图书馆、广州图书馆等各大图书馆收藏，并被清华大学、北京大学、同济大学等各高校图书馆收藏。

......

Bin Ni

Design artist

Senior architect

Associate professor senior engineer

Deputy director in Operation and Development Center, Group for Science of Human Settlements of Tsinghua University

Director in Academy of Arts & Design, Tsinghua University-Qingshang Architectural Design and Research Institute

In 2016, he won the Honorable Reward for ‘Nomination for Figure of the Year on Designing’

In 2015, he won the big reward for ‘Top 10 Most Influential Interior Designer in China’

Specially-appointed specialist on education in CBDA

Senior director in Asia-Pacific Hotel Designing Association

Senior member in IFI International Interior Architect Designer Association

……

Professional Experiences

The creator and guide of rational design-inevitability design system

The creator and guide of cultural & creative industry design strategic concept

Being committed to the research and practice of design strategic area over the years,

includingthe construction, planning, environment, indoors, industrial products and low-carbon design and research of cultural & creative industry, real estate, museology, business, hotel, club, house, and other projects

Winning over 30 awards in various design contests, including first prizes, gold awards, and other awards over the years

Publishing over 30 works in various professional authoritative journals over the years

More 20 years working experiences

……

Publications-Books Treatise

《Wisdom Designing, Vigorous Culture》, my professional treatise , was published by Tsinghua University Publishing House. It marks the first professional masterpiece illustrating‘designing strategy construction and innovative industry on national culture’and is collected by the National Library, Capital Library and so forth. It has been collected by Tsinghua University, Beijing University, Tongji University and so forth.